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Legal

Privacy Policy

Last updated August 19, 2026

A plain-language summary: we collect the minimum information needed to run comparisons, process memberships, keep retailers honest, and improve Cove. We do not sell your personal data, and you can delete your account or ask us questions at any time. The full policy follows.

1. Who we are

CompareCove™ (“CompareCove”, “we”, “us”) operates the CompareCove website and mobile app (the “Service”). Our address for privacy-related questions is listed in the contact section below.

2. Information we collect

Account information. When you sign up, we collect your email address and any profile details you choose to add. If you subscribe to Compare Pro, our payment processor Stripe collects your payment method details; we do not store full card numbers.

Usage information. We collect the pages you view, categories you browse, search queries, comparison interactions, clicks on retailer links, and Cove chat messages so we can improve rankings and recommendations.

Retailer submissions. If you submit or manage retailer prices, we collect your business name, contact details, product data, pricing, shipping costs, product URLs and any supporting documentation.

Feedback and testimonials. When you leave a review, testimonial, rating or question, we collect the content you provide and may display it publicly in anonymized or shortened form.

Device and log data. We automatically collect IP address, browser type, device type, operating system, referral URLs, and dates/times of access through standard server logs and analytics.

3. How we use your information

We use your information to operate and improve the Service, personalize comparisons, process memberships and payments, communicate with you (service emails, billing, security alerts), review and publish retailer submissions, prevent fraud and abuse, analyze conversion funnels, and comply with legal obligations. We may also use anonymized or aggregated data to train or improve our AI assistant, Cove.

4. Cookies and similar technologies

When you first visit, a cookie notice asks what you allow. Strictly necessary cookies keep you signed in, remember your plan and preferences (such as dark mode) and protect the site. Optional analytics cookies count pages viewed, searches run and upgrades clicked; optional marketing and affiliate cookies remember which deal you clicked so partner retailers credit the referral. Optional cookies stay off until you opt in. You can change your choice any time with the “Cookie settings” link in the footer, or clear cookies in your browser — though parts of the Service may not work correctly without the necessary ones. We record each consent choice (date, page, browser and an anonymous visitor id) so we can demonstrate your preference.

5. How we share information

We do not sell your personal information. We share data only with:
  • Service providers such as Stripe (payments), hosting and analytics providers, who process data on our behalf under confidentiality obligations.
  • Retailers and retailers only when you click an outbound link to their site; they then handle you directly under their own terms and privacy policies.
  • Affiliate networks that track referrals and may place a cookie when you click an affiliate link. This does not change the price you pay. CompareCove may earn a commission when you buy through a vendor link. It never changes the price you pay or how we rank offers — the lowest landed cost always wins.
  • Legal authorities when required by law, subpoena, or to protect our rights and users.

7. AI assistant (Cove)

Conversations with Cove are stored so we can answer your questions, improve responses, and review quality. Do not share payment card numbers, passwords, health records, or other sensitive personal data in the chat. Cove’s replies are generated automatically and may be inaccurate; please verify important information directly with retailers or qualified professionals.

8. Data retention

We keep your account information for as long as your account is active. Retailer submissions are kept while they remain relevant and may be removed if not re-confirmed after periodic review. Analytics and log data are typically retained for up to 24 months, after which they are aggregated or deleted. You can request deletion of your account and associated personal data by contacting us.

9. Your choices and rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal data; to object to or restrict certain processing; or to withdraw consent where processing is based on consent. To exercise these rights, use the contact details below. You may also update your account or cancel your membership at any time from your account settings.

10. Security

We use encryption, access controls, and routine security reviews to protect your data. No online service is completely secure, so we cannot guarantee absolute security. Please keep your account credentials safe and let us know immediately if you suspect unauthorised access.

11. Children's privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected data from a child under 13, please contact us and we will delete it promptly.

12. International transfers

CompareCove is operated in the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using the Service, you consent to this transfer.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “last updated” date at the top of the page. Material changes will be communicated through the Service or by email. Continued use after changes means you accept the updated policy.

14. Contact us

Questions about this Privacy Policy or how we handle your data? Use the feedback form or ask Cove in the chat bubble. Retailers can reach us through the retailer page.

This Privacy Policy is provided as a starting template for CompareCove and is not legal advice. Have a qualified attorney review it before you rely on it commercially.